RankingBanking 25 - Flipbook - Page 24
22
Why “Mattering”
Matters to Nicolet’s
CEO
By Jackie Stewart
T
here has been much discussion
and matter to one another, we can create an
within the financial services in-
environment of shared success. We can provide
dustry about what banks need to
exceptional shareholder returns.”
do today to thrive or even survive.
There were more than 4,000 banks in the U.S.
But to Mike Daniels, CEO and
at the end of the first quarter, according to data
chairman of Nicolet Bankshares
from the Federal Deposit Insurance Corp. Of
in Green Bay, Wisconsin, this boils
those, more than 150 were based in Wisconsin.
down to one word: Mattering.
There are several thousand more credit unions and
“I say this to the investment analysts. They
an ever-growing list of fintechs that are providing
want to talk about [net interest margin] and
[basis points] and the financials, but how do you
banking services.
Given this breadth of choice, how does any bank
engineer that?” he asks. “Our premise has always
in the U.S. make itself matter? At Nicolet, the
been simple. If we can matter to our customers,
answer is a culture that revolves around ensur-
matter to the communities in which we operate
ing that customers, shareholders and employees
